Coordination: Magda Barrionuevo Bertochi

12:00 – 12:10

Opening

Speaker: Magda Barrionuevo Bertochi

12:10 – 12:40

Lecture – IVF Dynamic Market -Understand and stand out, the “sharks” are coming!

Speaker: Erivelton Laureano

12:40 – 13:10

Lecture – The Importance of Marketing in the Strategic Planning of a Human Reproduction Clinic: indicators and actions.

Speaker: Mariana Husek

13:10 – 13:25

Q&A moment

13:25 – 13:55

Lecture – Overview of the Patient Experience – USA, Europe and Brazil and the main shortcomings that influence the choices of the “new” patient

Speaker: Kelly Rodrigues

13:55 – 14:25

Lecture – Architecture centered on the patient experience

Speaker: Bia Gadia

14:25 – 14:55

Lecture – Patient Experience

Speaker: Aline Azevedo

14:55 – 15:15

Q&A moment

15:15 – 15:45

Lecture – The importance of strategic HR in organizations!

Speaker: Maria de Lourdes Neves

15:45 – 16:15

Lecture – Prioritizing training and developing successful teams: the Hering brand case

Speaker: Kárita Baraldi

16:15 – 16:30

Q&A moment

16:30 – 17:00

Lecture – Administrative indicators: how to create, measure and act

Speaker: Adriano Guimarães Ferreira

17:00 – 17:30

Lecture – The main certifications applied in Human Reproduction clinic and Quality Implantation

Speaker: Andréa Taulois

17:30 – 17:45

Q&A moment

17:45 – 18:00

Closure

Speaker: Magda Barrionuevo Bertochi